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Privacy Policy

Effective Date: July 13, 2026

Eye Level of Alexandria (Legal Name: Kids Excel of Old Town Inc.) ("Eye Level," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, submit a form, enroll in our educational programs, communicate with us, or use our services.

By using our website or providing your information, you acknowledge and agree to the practices described in this Privacy Policy.

Information We Collect

We may collect information that you voluntarily provide to us, including:

  • Parent or guardian name
  • Student name
  • Email address
  • Mobile and telephone numbers
  • Mailing address
  • Student age or grade level
  • Program interests
  • Appointment requests
  • Class scheduling preferences
  • Billing and payment information
  • Educational information necessary to provide our learning services
  • Communications you send to us

When you visit our website, we may also automatically collect certain technical information, including:

  • IP address
  • Browser type
  • Device information
  • Pages viewed
  • Date and time of website visits
  • Website usage information collected through cookies and similar technologies

How We Use Your Information

We use the information we collect to:

  • Respond to inquiries
  • Schedule consultations, assessments, and classes
  • Process enrollments
  • Deliver educational services
  • Process tuition payments
  • Provide customer support
  • Send appointment reminders
  • Notify you of schedule changes, center closures, and important account updates
  • Improve our website and services
  • Comply with legal obligations
  • Send promotional or marketing communications when you have consented to receive them

When you provide your mobile phone number and consent to receive SMS messages, we use your number only for the purposes described in this Privacy Policy and in accordance with applicable telecommunications regulations.

SMS Messaging Privacy

If you provide your mobile phone number through our website, registration forms, enrollment process, or other communications and expressly consent to receive SMS messages, Eye Level of Alexandria may send text messages regarding:

  • Appointment confirmations and reminders
  • Assessment scheduling
  • Class reminders
  • Schedule changes
  • Billing and payment notifications
  • Center announcements
  • Customer support communications
  • Enrollment follow-ups
  • Promotional offers and marketing communications (where applicable)

Message frequency varies depending on your interactions with Eye Level of Alexandria.

Message and data rates may apply.

You may opt out of receiving SMS messages at any time by replying STOP.

For assistance, reply HELP or contact us using the contact information provided at the end of this Privacy Policy.

Your consent to receive SMS messages is not a condition of purchasing any goods or services.

SMS Privacy Statement

Eye Level of Alexandria respects your privacy and is committed to protecting your personal information.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Text messaging originator opt-in data and consent will not be shared with any third parties for marketing purposes.

We may use trusted third-party service providers—including customer relationship management (CRM), scheduling platforms, payment processors, website hosting providers, analytics providers, and messaging service providers—to operate our business. These providers process personal information solely for the purpose of providing services on our behalf and are prohibited from using your information for their own marketing or promotional purposes.

How We Share Information

We do not sell, rent, or trade your personal information.

We may disclose personal information only when necessary to:

  • Provide the educational services you request
  • Process payments
  • Operate our customer management, scheduling, communication, and billing systems
  • Comply with applicable laws, legal processes, or government requests
  • Protect the rights, safety, or property of our customers, employees, or organization

We do not sell or share personal information with third parties or affiliates for their own marketing or advertising purposes.

Cookies and Website Analytics

Our website may use cookies and similar technologies to:

  • Remember user preferences
  • Improve website functionality
  • Analyze website traffic
  • Measure website performance
  • Improve the effectiveness of our marketing efforts

You may choose to disable cookies through your browser settings. Doing so may affect certain features of our website.

Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

Although no method of electronic transmission or storage is completely secure, we employ industry-standard security practices to protect the information entrusted to us.

Data Retention

We retain personal information only as long as reasonably necessary to:

  • Provide educational services
  • Maintain business and financial records
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

When information is no longer required, we securely delete or destroy it in accordance with applicable laws.

Children's Privacy

Our educational services are intended for children under the supervision of their parents or legal guardians.

We collect information relating to students only as necessary to provide educational services. Parents or legal guardians are responsible for providing consent when submitting personal information on behalf of a child.

Your Choices

You may:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Update your contact information
  • Unsubscribe from marketing emails using the unsubscribe link included in those emails
  • Opt out of SMS communications at any time by replying STOP
  • Contact us regarding questions about this Privacy Policy or your personal information

Please note that opting out of marketing communications does not prevent us from sending important service-related communications regarding your enrollment, appointments, billing, or classes.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page along with an updated Effective Date. Continued use of our website or services after changes become effective constitutes acceptance of the revised Privacy Policy.

Contact Us

If you have any questions regarding this Privacy Policy or our privacy practices, please contact us.

Eye Level of Alexandria

Kids Excel of Old Town Inc.

1416 Prince Street

Alexandria, VA 22314

Phone: (703) 535-3330

Email: alexandria@learneyelevel.com

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